The tech giant said the brand will raise prices, marking the first smartphone price increase in the US since 2017.

Ives believes Apple is playing chess while others play checkers. After successfully predicting price increases for the iPhone 14 in the international market, he expects a similar strategy with the iPhone 15.

The estimated price increase is likely to be more pronounced for the premium iPhone 15 Pro models, and the increase could be as high as $200. Note that the iPhone 14 series is currently priced at $799 and above for the standard model, $899 and above for the iPhone 14 Plus, $999 for the iPhone 14 Pro and $1,099 and above for the iPhone 14 Pro Max.

Source: Ferra

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