They cited advances in technology, consumer accessibility, and new innovative solutions as reasons.
Analyzing consumer demand for smart home appliances, SberMegaMarket found an increase in interest of over 85% in the first quarter of 2023 compared to last year. It is interesting to note that the average check in this category has not changed much throughout the year.
Smart bulbs became the absolute leader in sales in the market, with orders more than doubled last year.
Smart plugs also showed a significant increase in sales and took the third place in the list of the most liked products.
Smart home sensors are first in terms of sales in monetary terms and second in terms of number of goods sold. Compared to last year, the sales of this sub-category increased by 2.6 times.
The most popular brands among consumers are Mijia, Aqara and Xiaomi.
Source: Ferra
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