In July 2023, Stories will appear on Telegram. The validity period will be determined by the author: 6, 12, 24, 48 hours or forever. This was announced by the creator of the messenger Pavel Durov. The pundits called the innovation “another attempt to bite the part of the audience that migrates between sites.”
The stories section will be placed at the top of the chat list. The user will be able to capture photos and videos simultaneously from the front and main cameras. The authors themselves will be able to choose who will have access to the publications.
You can create captions for Stories to add context or additional links, as well as tag other users.
SMIT.studio co-founder Stas Yagupov told RB.RU that the appearance of Stories on Telegram is a logical step towards a super app and “another attempt to bite into a section of the audience that migrates between platforms.”
He believes that this will allow not only people, but also businesses to interact in a new way in the messenger: forwards will become another means of viral promotion, and pinned stories will become a way of embedding into a product and Generation of additional leads. By the end of the year, he predicts the appearance of targeted ads in stories.
Author:
karina pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
