Russian clothing brand 12 Storeez has entered the UAE market and opened in the largest Dubai Mall in Dubai, CEO Ivan Khokhlov said on his Facebook page*.
“In 2020, we launched an international site and have been looking for an opportunity to test ourselves offline ever since. For us, this is an opportunity to truly compete with global brands and build relationships with a new audience and customers from Russia who have already fallen in love with us,” Khokhlov said.
The company head also added that the company changed the international management work for the current launch, including moving the global warehouse to the United Arab Emirates.
In the summer of 2023, the brand will open a second store in Dubai, where the women’s and men’s collections will be presented.
In total, 12 Storeez has about fifty outlets, including in Kazakhstan. In March, it became known that the network plans to launch in Uzbekistan.
Author:
anastasia mariana
Source: RB
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