Odnoklassniki will begin to show administrators and moderators of groups with an audience of more than 1000 members the active participation of subscribers over the last month, OK said. To do this, a new parameter “Active participants” is introduced.
The social network will keep track of those who have seen the group’s posts in their feed for the last 30 days, the indicator will be updated every day.
The tool will allow authors, group administrators, SMM specialists to identify patterns when posting and adjust their posting plans accordingly. It will also allow the company to understand how many people will potentially see the posts with their integration and gauge the effectiveness of the authors’ advertising.
The active audience indicator is now used as a key criteria for participation in the content monetization program for authors in the OK feed. To enter the program, the author must have at least 50% active subscribers in the last month.
The schedule of active members of the group can be found in the “Statistics” section in the “Overview” tab and can be viewed on any device.
Author:
anastasia mariana
Source: RB

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