In the first quarter of 2023, online cinemas increased their own content production costs by 29%, to RUB 54 billion. The indicator by the end of the year will exceed 207 billion rubles.
The number of films and series is also growing on the platforms, but the same actors and studios are involved in the production, the latter, in turn, have raised prices by 30% since the beginning of the year, Kommersant writes with reference to TelecomDaily. .
So far, the costs have more than compensated: the income of online cinemas from the sale of their content is growing, according to experts, faster than the expenses.
- In 2022, online cinema revenues grew by 5%. At the same time, against the background of sanctions, its libraries have shrunk by an average of 10%, and alternative content purchased instead of foreign films and series does not always attract customers. In January 2023, 25% of video service users intended to unsubscribe from video services. The main reason is the high cost of media access.
Author:
karina pardaeva
Source: RB
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