Sber launched the first digital influencer – SberCat, familiar to some users, received a voice and 3D design. The bank’s press service spoke about the transformation.
The digital assistant now has visual and emotional intelligence. The 3D cat has become a blogger and face of the organization’s brand. In the new role of digital ambassador, the character will teach users financial knowledge and inform them about the innovative technologies that Sber is launching.
Thanks to real-time technology, SberCat will appear in commercials, participate in various broadcasts and programs. The character can be seen on various digital platforms. And fans will be able to meet the cat in the metaverse.
Transformed a character from a 2D format to a 3D ITSALIVE studio. The company also created a presentation video, RB.RU was told in the studio.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
