Topics are growing at breakneck speed, exceeding Meta’s expectations

We still do not know if this is temporary or not, but it is clear that streams this is a real phenomenon. And the statistics clearly show that no one wants to be left out of the new Meta social network, which continues to add tens of millions of users after its first full day of operation.

This was confirmed by Mark Zuckerberg, CEO of Menlo Park. In a recent post on the platform, he indicated that as of today there were 70 million registered users. A truly monstrous number and it shows that the trend of the watch has continued since its launch.

At this rate, it’s no surprise that Threads hit – and even surpassed – 100 million users over the course of a weekend. What is clear is that, in the words of Zuck himself, figure far exceeded the company’s expectations. While the businessman didn’t say how many people he thinks will join in the early days, it’s clear the initial success surprised everyone at Meta.

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Of course, Zuckerberg has ambitious plans for Threads, noting that he intends unite more than 1 billion people. If at least 10% of this goal is guaranteed to be achieved in the next few days, we will likely see the social network evolve and add new features faster.

Be warned, just because Threads now has 70 million users (and that number is still growing) doesn’t necessarily mean that the signup rate will remain the same intensity for many more days. In addition, the platform must demonstrate that it accepts Feedback those who have already joined and address some notorious shortcomings. Among them, the absence feed chronological, which allows you to see only the content of the accounts you follow; or the ability to delete your account without losing your Instagram profile.

Threads already has 70 million users

The decisive element in accurately measuring Threads’ success will be whether it manages to keep its users active. Many of those who have logged into the social network have done so to find out what she is about and to analyze whether she is a true competitor to Twitter. If an app doesn’t hold your attention, it can be a problem.

For now, everything seems rosy for the people of Menlo Park. However, as the days or weeks go by, you will begin to see a more accurate picture of how much the Threads are capitalizing on from their initial furor.

It’s also a reality that being based on Instagram, Threads has the edge when it comes to increasing user numbers. Which also does not guarantee the achievement of the ambitious goal of reaching 1,000 million users. A credit that Zuckerberg said Twitter had an opportunity to achieve but squandered.

In July 2022, in its latest public company financial report Twitter reported that it had 238 million daily active and monetized users.. But that was before the arrival of Elon Musk, who, through his behavior and recent decisions, caused a migration of users to alternative platforms such as Mastodon, Bluesky and Threads.

mastodon It jumped from 300,000 monthly active users to 2.5 million at the end of last year, but not all of them chose to stay. By the end of January last year, their number had already fallen to 1.4 million. From my side, Blue sky decided to launch at a slower pace, with a registration strategy by invitation. And just now it has reached 1 million downloads on iOS and Android. Threads broke those numbers in just over a dayAlthough the big question is whether he has what it takes to keep up this unbridled pace.