Twitter starts paying creators and numbers are much higher than expected

Twitter has announced a new rewards plan for creators, consisting of pay them a percentage of the amount of income received from the ads shown in the responses. your publications. This is a new measure under which the company will provide a total of $5 million in the first round of payments. Elon Musk confirmed.

This new program, yes, is available only to those who verified authors Get over 5 million tweet impressions every month for the last 3 months. Musk also states that impressions “only ads posted to verified users count.” The first payments are summed up from February last year.

Twitter, at the moment, You have not published the amount that you will pay each user for the number of impressionsbut some content creators seem to have received first payments with truly astonishing numbers.

Writer and journalist Brian Krassenstein, who has over 700,000 followers and some of his tweets have received over 1 million views, claims that the social network paid him $24,305. Andrew Tate, who has over 7 million followers, posted a tweet in which he showed how Twitter paid him $20,379.

For a more accurate cost-per-impression, we can get from Ashley St. Clair, the author of Babylon Bee, who also received compensation for advertising in response to her tweets. St. Clair, which has over 700,000 subscribers, claims an average of 840 million views from February to July. Also received $7,153 for it. So Twitter will pay $8.52 per million impressions.

Twitter won’t offer compensation to users who post certain tweets

There are, of course, some limitations when it comes to getting paid for advertisements posted in responses. Twitter, for example, claims that impossible to monetize sexual contenteven though the platform allows this type of posting.

Social network and will not offer compensation to those accounts that post violent content. or any other kind of criminal behavior, drugs, alcohol and gambling. Fake cryptocurrency gurus and what Twitter calls content about “pyramid schemes or get-rich-quick schemes” will also be ineligible for payment.

The new form of monetization on Twitter is without a doubt a very interesting measure that has a negative moment. By paying for impressions based on ads shown in tweet replies, creators could find ways to get users to respond en masse to their posts. Something that only happens with controversial content or can incite hatred.