Since WeChat has more than 1.2 billion active users, this move will allow the company to reach even more customers.
All Apple products, including popular iPhone, iPad and Mac devices, are available from the WeChat online store. Customers who order through this platform will enjoy free shipping and the benefits of Apple’s trade-in program.
Apple is pursuing a strategy of increasing its sales in China by spreading its stores to social media, where locals are increasingly shopping. It is stated that the company already has a “representation” on Tmall and JD.com, the leading online stores in China.
According to experts, this move will allow Apple to strengthen its presence in the Chinese market and meet the needs of local people.
Source: Ferra
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