Producers of juices and non-alcoholic carbonated drinks PepsiCo, Sady Pridonya and MPBK Ochakovo will raise prices for their products by 10-20%. This is due to the depreciation of the ruble and the excise tax on sugar, Kommersant learned.
The price change is likely to be discussed during negotiations, the source said. The price increase can be offset by promotions, another source added.
The head of the Union of Producers of Juices, Water and Beverages (Soyuznapitki), Maxim Novikov, stressed that the industry has a high linkage of prices to exchange rates: in the cost of juices, according to him, around 70% of the costs. for imported concentrated juices and purees.
- Russian soft drink producers fear supply disruptions due to a lack of carbon dioxide. The lack of an ingredient is estimated at 10-20% and can lead to a reduction in the range.
- In mid-June 2022, Coca-Cola HBC announced that it would stop manufacturing and selling the brand’s beverages. These include Fanta, Sprite, Powerade, Schweppes, Burn, BonAqua, and several popular juices. There are 10 Coca-Cola HBC plants in Russia. All of them will soon stop producing drinks.
Author:
karina pardaeva
Source: RB
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