Online popularity can be a problem in real life, as Virtual Dining Concepts and YouTube star Jimmy Donaldson, better known as MrBeast, have faced. Each side accuses of violating contractual obligations and brings forward lawsuits demanding nine-figure damages.
MrBeast Burger is a chain of ghost kitchens – a discovery that has become a phenomenon during the pandemic. This was known and was done by the postman, and not professionally, but primarily for self-delivery of ready-made food or home delivery. Often they are based on the capacity of full-fledged restaurants that are faced with a shortage of customers.
The brand was doing well, the management company Virtual Dining Concepts opened hundreds of outlets in the US and other countries. However, in September last year, they purchased a full-fledged restaurant with haunted properties, for which they enlisted Donaldson’s team to advertise the establishments. This price was not worth 10,000 postitators, the finances were paid by the port, not in the process of storage.
The brand accuses Donaldson of actually getting bored with the job and ceased to fulfill its obligations, and by that time he was reproached for this, began to publish slander about the “disgusting volume” in the institution. And they don’t have a trademark for less than $100 million.
In turn, Donaldson accused Virtual Dining Concepts of refusing to terminate the contract early. This interferes with his other activities and damages the MrBeast brand, which Donaldson cannot devote enough time to developing. Besides dollars.”
Source: Tech Cult
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