Revenue from ad integrations for the 10 most popular Russian bloggers grew by an average of 19% in the first half of the year. More than others, the earnings of Vlad A4, Alexei Pivovarov (recognized as a foreign agent) and Ida Galich increased.
Based on results for the first half of 2023, the most popular Russian bloggers earned an average of 19% more from ad integrations, bringing their average revenue to 483 million rubles. This is reported by Kommersant with reference to data from the association of bloggers and agencies.
More than others, Vlad A4 (+792%, 106 million rubles), Alexey Pivovarov (recognized as a foreign agent) (+55%, 131 million rubles), Ida Galich (+186%, 14 million rubles) increased their Profits.
Yury Dud (recognized as a foreign agent) (-114%, 63 million rubles), Ekaterina Shulman (recognized as a foreign agent) (-1700%, 500 thousand rubles), Ksenia Sobchak (-8%, 99 million rubles) started to earn less on integrations).
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
