Vkusvill launched a new online project with products from India – Indilavka, the company applied for trademark registration. The catalog contains more than a hundred items, “Indilavka” offers incense, exotic sweets, spices and natural cosmetics.
Residents of St. Petersburg, Moscow and the Moscow region can order products with free delivery directly in the Vkusvilla online catalog in the Supermarket section. For residents of other regions, the order is available in the “Delivery throughout Russia and the CIS” service on the website Russia.vkusvill.ru.
The company studied the increase in demand for products from India in 2022, and by the end of the year, launched the project in test mode in five dark stores. In six months, sales of Indian products grew by 90% and the team decided to scale the service.
The company cooperates with an official dealer that has long established itself on the Russian market. Deliveries by sea are made once a month. At the current stage of development of the project, the products will be presented under the manufacturer’s brand.
For the project, a separate identity and image was developed: a logo, corporate colors and a distinctive sign, a mascot – an airy blue elephant.
The most popular in the early months of the project were super sandalwood incense, curry spices, incense holder, coconut flour, and others.
At the beginning of the month, a Russian retailer entered the Kyrgyz market and Vkusvill products began to be sold in local supermarkets.
Author:
Natalia Gormaleva
Source: RB
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