The Lamoda online store will open a network of offline clothing and footwear stores under its own brand. Some of them will be located on the site of the old Adidas outlets. In the next three years it is planned to open about 300 stores and investments in the project are estimated at 30 billion rubles.
Lamoda will open a network of retail stores with its own brand. RBC was informed about this in the company.
The assortment will be represented by popular brands in the online store, local brands and products from Asian manufacturers.
In the next three years, Lamoda plans to open about 300 stores, some of them will be located on the site of the former Adidas outlets that left Russia. The first 50 stores will open before the end of 2023.
Lamoda does not disclose the amount of investment in the project, experts estimated it at 30 billion rubles.
In March, the online store launched an artificial intelligence service for the visual selection of clothing.
In May, Lamoda began selling products under its own Lamoda Home brand. The own-brand range in the initial phase will include bedding sets and sheets.
In early June, the general director of Lamoda was replaced – the company was headed by the former general director of Yandex.Market and Hoff Maxim Grishakov.
Author:
Kirill Bilyk
Source: RB
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