These statistics are based on data from the GS Group analytical center, which takes into account official customs statistics for the first half of 2023. Recall that at the beginning of 2022, Apple stopped official sales and technical support in Russia, which led to the cessation of imports of devices. Imports resumed through parallel channels in May 2022.
It is also interesting that Apple’s iPhone market share in Russia has fallen to 9%, Xiaomi is in the leading position with 27.9%, followed by Samsung with 12.7%. However, according to Vedomosti’s report, Apple smartphone sales in the first half of 2023 were 18% less in terms of units and 10% less in monetary terms.
The drop in sales is due to the usual drop in consumer interest in the “apple” brand. Other experts attribute this to a decrease in service support as well as a decrease in the company’s marketing activity in the country. Note the restrictions on the use of some functions and applications of the devices.
By the way, the editor-in-chief of Ferra.ru Evgeny Kharitonov believes that this is also due to the fact that the Russians have already bought iPhone smartphones.
Source: Ferra
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