“Digital sommelier” The Winest, created in Israel by Igor Podstreshny, founder of burger chain Burger Heroes, has raised $800,000 in a pre-seed investment round. The startup’s solution creates a user’s taste profile, from which they select the wine that is best for them.
Startup Winest, which was launched in Israel by Burger Heroes burger chain founder Igor Podstreshny, has raised $800,000 in a pre-seed investment round. This was reported by CTech.
The company was invested in by Logistor co-founder Alexander Fridman, Possible Group founder Andrey Vinograd, Instinct creative director Daniil Ostrovsky and DCBL co-founder Vadim Stolberg.
The Winest, by completing a questionnaire, creates the user’s taste profile, taking into account various preferences. Based on this profile, the startup’s solution suggests wines that are tailored to the user’s needs.
The Winest is co-founded with Podtreshny by his Moscow business partner Petr Rabchevsky and Ekaterina Shokhina, who previously worked in marketing at Adidas, Uniqlo, the BMW Group, LVMH and other companies.
Author:
Kirill Bilyk
Source: RB
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