According to analysts, dealers earned 4.48 billion rubles from players, while official retailers earned a total of 2.5 billion rubles. Experts believe this growth is due to several factors: low prices, wide product range and fast delivery.
One of the most important factors is the transition of games into the digital realm. People are less likely to choose physical copies of games, they prefer to make their purchases over the Internet. This gives an advantage to the gray market, which actively uses digital platforms to sell keys and accounts.
Experts also believe that the gap between the gray market and the official market will become larger.
Dealers are actively investing in marketing, especially as the holiday season approaches. They also offer more attractive prices for anticipated new products, making their offerings even more attractive to consumers.
Source: Ferra
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