Now the queue to purchase some models has lengthened to a month and a half or more.
Considering Huawei’s new products, which were previously discussed in Chinese media and social networks, as well as bans on the use of Apple products in government institutions, such interest in the new Apple product seems unexpected.
But as analyst Ming-Chi Kuo noted, all these factors had little impact on real demand.
Demand for the iPhone 15 Pro Max model was particularly strong, exceeding last year’s iPhone 14 Pro Max model. Pre-orders for the new devices started on September 15 and will go on sale on September 22.
This extraordinary success in China raises questions about how the Chinese market perceives Apple products in the context of national patriotism and government restrictions.
It also questions the effectiveness of competitors, such as Huawei’s marketing efforts in the country.
Source: Ferra
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