This means that nearly 500 brands, including famous names such as Microsoft Lumia, BlackBerry and LG, will leave the market. Most of the emerging brands come from local manufacturers in key markets such as India, China, the Middle East, Africa and Japan. Brands such as Micromax, Intex, Karbonn from India, Meizu, Coolpad and Gionee from China no longer exist.
Several factors have contributed to the decline in popularity of smaller smartphone brands, including longer replacement cycles, a growing market for refurbished models, supply chain issues and technological advances.
These issues affect smaller players more due to their limited resources and scalability compared to large manufacturers such as Samsung and Apple.
Source: Ferra
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