The biography chronicles Musk’s upbringing in South Africa and his journey from his first startup to his current ventures, including Tesla, SpaceX and Neuralink. Surprisingly, more than a quarter of the book is devoted to Musk’s work on Twitter.
Isaacson’s account sheds new light on Musk’s purchase of Twitter, describing it as an impulsive move brought on by frequent “manic” moods. Musk reportedly regretted the decision almost immediately, citing overpayment concerns and dissatisfaction with Twitter’s previous management. He even admitted that he bought the company because he felt he had no choice.
Musk’s bio also highlights his focus on Twitter Blue subscriptions (now called X Premium) as a way to collect users’ financial data, in keeping with his goal of making X an all-encompassing app. However, this plan failed when Apple refused to share user data of its iPhone app.
Isaacson’s article also details Musk’s attempt to ban the Anti-Defamation League (ADL) and other activists from Twitter, and shows how Musk puts his own interests above free speech. The article also touches on Musk’s ever-changing stance on reinstating Donald Trump’s Twitter account, influenced by his belief that Trump’s actions could undermine democracy.
Source: Ferra
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