The owner of the Novikov Group restaurant holding, Arkady Novikov, received a stake in the company, which plans to release cola-flavored drinks under the Este.Co brand, Kommersant reports.
Novikov became co-owner of Este Drinks Production LLC through Este.Co International LLC, where he owns 50%. The owner of the remaining half of the LLC is Maximilian Besedin.
Este Drinks Production is 80% owned by Este.Co International. The remaining 20%, through Bitubi Services LLC, belongs to the general director of Este Drinks Production, Vadim Kupenko.
This Drinks Production LLC plans to launch a line of carbonated drinks. In mid-October, this company received a declaration of conformity for the production of Cola Classic Light, Cola Zero and Cola Zero Ultra drinks under the Este.Co brand.
The Este.Co website reports that sales of drinks will begin at the end of 2023 in 0.33-liter cans and glass bottles, as well as in 0.5-liter and 1.5-liter plastic bottles.
The recipe is also said to be being developed in a laboratory at the NOI center in Italy, with production facilities planned to open in Russia and the United Arab Emirates.
Author:
Anastasia Marina
Source: RB
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