YouTube blocking prompts record number of ad blockers to be removed; to understand

Measures to prevent the use of YouTube ad blockers appear to be working. According to wired, A record number of ad blocker removals were recorded in October this year.

The data comes from various ad blocker developers such as Ghostery, AdLock and AdGuard. Number reaches hundreds of thousands of removals. It seems that users are trying to look for alternatives to avoid advertising on YouTube, as the number of uploads broke records in the same period.

According to a Ghostery spokesperson, 90% of users who uninstalled the add-on justified their decision with YouTube’s changes. AdGuard also noticed a pattern; The number of removals rose to 52,000 on the day YouTube expanded its ad blocker.

Ghostery found that blocker usage in Microsoft Edge increased by 30%. The reason for this change is that switching browsers is used as a temporary measure to avoid the YouTube blocker.

Advertising problem on YouTube

YouTube’s action comes as the service begins showing more ads, according to ad blocker companies. The company will test viewers’ tolerance for more ads.

According to Eyeo, a company specializing in online advertising, advertising is not the problem: Consumers are much more annoyed if campaigns are invasive, too repetitive, or too long with no skipping options.

The best alternative to avoid ad boredom on YouTube is to subscribe to YouTube Premium. Apart from removing ads, the service also guarantees other usability benefits on the platform.

But since August this year, the subscription has become more expensive across all options.