VK’s revenue in the third quarter of 2023 increased by 37% compared to the third quarter of 2022 and amounted to 33 billion rubles, the company reported. The growth of this indicator in the nine months of the year was also 37%, reaching 90.3 billion rubles.
The main source of growth was online advertising, the revenue of which increased by 47% compared to the first nine months of 2022, up to 55.4 billion rubles.
SME online advertising revenue increased by 46% and the company is also experiencing a recovery in the large advertiser segment.
As of the end of September 2023, users of VK services make up more than 95% of Runet’s monthly audience.
During the nine months of this year, the average daily audience (DAU) of VK services increased by 16% year-on-year and reached 76 million users. In January-September, users spent 8% more time on VK services compared to the same period last year.
VK revenue by segment:
“Social networks and content services” grew by 39% in nine months, reaching 71.3 billion rubles. The main drivers of revenue growth are social network growth”In contact with“and the acquisition of the platform”Zen” in September 2022. VKontakte showed 22% revenue growth for the nine months of 2023.
- For the third quarter, monthly average audience (MAU) “In contact with” In Russia it grew by 10%, to 85 million users, the average daily audience, by 9%, to 53.9 million users.
- MAU “Classmates” (OK) in Russia in the third quarter it remained at the same level: 35.5 million users. The number of views of the original program that OK has produced since the beginning of the year has exceeded 500 million.
- DAU “Zena” 31 million users in the third quarter.
- MAU Mail mail.ru amounted to 49.5 million and DAU to 16.5 million. During the third quarter, revenue from the mail service increased by 30%, reaching 1.1 billion rubles due to the launch of new advertising formats.
- Average daily number of views «“VK Video” (excluding VK Clips) in the third quarter of 2023 reached 1.8 billion.
- Daily views «“VK Klipov” In the third quarter it grew by 32%, up to 949 million, the number of clips published increased by 78% and the number of content creators, by 74%.
- Average monthly audience ““VK Music” In the world it amounted to 43 million people. In Russia there are 39 million users. Subscriber base growth at the end of September was 58% year-on-year.
- Average monthly audience »“VK Dating” It reached 2.9 million people, 51% more than in the third quarter of 2022, and income for the same period quadrupled.
Segment revenue “Educational technologies” In nine months of 2023, it grew by 38% and reached 11.1 billion rubles due to increased demand for courses on educational platforms and the consolidation of the online platform for schoolchildren “Uchi.ru”.
Segment “Technologies for Business” showed an increase in revenue by 63%, up to 4.8 billion rubles according to the results of nine months. Key Growth Drivers: Communication Services VK workspacewhose revenue increased 2.5 times in nine months, and cloud platform services VK Cloud (here revenue growth was 58%).
Segment “New business directions” (VK Play gaming platform, RuStore app store, voice technologies) “is in an active investment phase,” the report notes.
At the end of September, 33.7 million accounts were registered on VK Play and MAU reached 13.6 million users. RuStore’s average monthly audience was 12.1 million users, MAU was 16 million users. In the nine months of 2023, VK was able to sell twice as many smart devices to end users as in the same period of 2022.
Author:
Anastasia Marina
Source: RB
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