Avto.ru has made dealer pages on the platform interactive: social networking functionality has appeared in new profiles, the company said in a statement.
You can now publish situational content about the dealership’s work in post format.
Dealer specialists will be able to immediately inform potential buyers on Avto.ru about new products, brands and models, current special offers, additional services and more.
Users of the site will have the opportunity to leave comments and reactions on the dealerships’ publications, communicate and exchange experiences with other users and with the dealership itself.
In addition, specialists of the dealer center will be able to communicate on behalf of the official account with users of the community of car enthusiasts of the service – “Logbook Avto.ru” – and receive special statuses (“Verified dealer”, “Official dealer “) and awards for their professional activity
It should be noted that the updated functionality will allow closer contact with potential dealer customers and attract a larger audience for car purchasing and maintenance.
In Russia there is also a media and community for motorists Drive2 with social network functionality.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
