This influencer trend is not just an exaggeration, but a strategic move to create the illusion of positivity and progress. Even opposition-ruled states like Rajasthan are jumping on the bandwagon by allocating public advertising spend to online popularizers. The use of “influencers” with small audiences, especially in rural areas, is seen as a development that will change the rules of the game.
However, such partnerships between “influencers” and politicians raise concerns about transparency; because the former often do not disclose their political affiliations, which would violate advertising standards.
As India’s influencer industry grows rapidly, the fight over the country’s political future is moving into a new and unpredictable battleground.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
