The “Creative Laboratory” is a competition of the ANO “Project Office for the Development of Tourism and Hospitality in Moscow” to search for the best ideas and marketing concepts to promote tourism in Moscow. As part of the contest, participants must solve one of the five creative problems proposed by the organizers. The authors whose solutions are most appreciated by the jury will receive a cash prize of 150 thousand rubles.
Who can participate?
Marketing specialists, public relations specialists, strategists, art directors, designers, creators, editors and other specialists in the field of promotion and advertising can participate in the competition. Applications are accepted from both individual participants and agency teams.
What tasks will be
The organizers of the Creative Laboratory offer five tasks to choose from. This creation:
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Loyalty programs for the Orión amusement park.
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Positioning of the cultural and educational program of VDNKh “Knowledge”.
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Flash mob to promote Moscow’s tourism potential.
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A tourist product for a youth audience.
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A tourism product for active tourists over 55 years of age.
You can see the details on the website. Also on December 7, the ANO “Project Office for the Development of Tourism and Hospitality in Moscow” will hold a webinar in which it will analyze each task in detail and answer questions from participants. The link to the broadcast and recording of the webinar will appear on the Creative Laboratory website.
How will the competition develop?
Anyone who wants to participate in the Creative Lab must submit their application before December 22. On December 27, the development of creative solutions will be completed. And in early 2024 a list of finalists will be published, who will be invited to defend their ideas online. Based on their results, the winners of the contest will be determined.
What will the winners receive?
A cash prize of 150 thousand rubles, as well as a real case in the portfolio, the opportunity to make professional contacts in the creative field and bring your ideas to life.
You can find detailed information and apply for the contest on the website.
Author:
Irina Pecherskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
