Roskomnadzor fined the blogger for violating advertising labeling. Three posts on the “Fox Rules” Telegram channel lacked identifiers.
The amount is not mentioned. This is the first official fine in almost three months since its introduction and in more than a year since the legislative norms came into force, RBC learned.
The Internet Advertising Labeling Law came into force on September 1, 2022. Now each advertising material must be marked with the corresponding brand, information about the advertiser and a token for data registration must be indicated. And as of September 1, 2023, the rule on fines for violating the law on online advertising labeling came into force. Distribution of advertising on the Internet without an identifier or in violation of the requirements for its placement entails a fine of up to 100 thousand rubles for individuals, up to 200 thousand rubles for officials and individual entrepreneurs and up to 500 thousand rubles for legal entities. .
Experts interviewed by RB.RU noted that the share of the gray advertising market after the introduction of fines should decrease by 30-40%, but sanctions will not completely solve the problem: any unscrupulous actor in the market will find a way to avoid it. any of the locks. In addition, small market participants may also be affected.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
