The app has more than 1 billion monthly active users, and its massive success continues to exceed expectations.
Where do customer costs come from? TikTok’s in-app shopping system, where users spend real money on virtual coins to shower their favorite influencers with gifts. The biggest contribution to this success was made by consumers in the USA and China, with 60%.
Industry experts predict that around $15 billion will be spent on TikTok by 2024, making TikTok the top mobile app in the world.
Source: Ferra
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