Lamoda opened stores under its own brand Lamoda Sport

Stores in outlet format have already been opened at the following addresses: Moscow, Entuziastov highway, building 13, Mytishchi XL shopping center, Kommunisticheskaya street, No. 1

On December 19, the Lamoda Sport Outlet is expected to open at the address: St. Petersburg, Orion Shopping Center, Ispytaley Avenue, building 35.

In Lamoda Sport Outlet stores you can find sportswear and footwear from previous collections at discounted prices. The basis of the assortment is products from Adidas, Puma, Reebok and others.

In the first stores, Lamoda will test the operation of supply chains, equipment, computer systems and other components of the points of sale.

At the end of the year, stores of other formats with a different assortment will also open: Lamoda Sport – multi-brand sports clothing and footwear store, Lamoda Sport Kids – sports clothing and footwear for teenagers and children, and Lamoda Sport Urban – For street style lovers .

In retail stores, customers can take advantage of the Lamoda Club loyalty program: receive points and increase their personal discount both online and offline.

• The online store’s plans to open a network of offline points of sale under its own brand became known in August 2023. It was reported that in the next three years it is planned to open about 300 stores and investments in the project will amount to 30 billion rubles.
• Lamoda appeared in 2011 and is now the largest online platform in Russia and the CIS for the sale of products from the field of fashion, beauty and lifestyle. The site contains more than 10 million products from four thousand local and global brands.