In January-November 2023, the game console market doubled compared to the same period last year. About a third of all sales came from PlayStation, Xbox and Nintendo consoles, writes Vedomosti citing M.video-Eldorado.
In monetary terms, the most popular models occupied 85% of the entire market. In total, during this time the market reached 18 billion rubles. In 2022, the amount was smaller and amounted to 8 billion rubles. The trend was confirmed in Yandex Market and Wildberries, where sales increased by 2.7 and 3.8 times, respectively. Sony’s PlayStation and Microsoft’s Xbox were popular there.
M.video-Eldorado explains the popularity by improved logistics, the effect of last year’s low base, as well as the release of expected game releases.
- The volume of venture capital funding for video games fell to a three-year low of $700.3 million in the third quarter of 2023. For market experts this is not a surprise, but on the contrary, a reflection of the trend: investors are unwilling to take risks in the face of the increasing costs of developing “successes” in a highly competitive market.
Author:
Karina Pardaeva
Source: RB
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