The iOS 17 update, which disrupted the podcast environment by changing the download mechanisms, contributed greatly to this chaos. The auto-download feature now stops after 15 days of podcast inactivity or low storage capacity, allowing for a more realistic estimate of the show’s actual audience. Inflated statistics once created a semblance of popularity for inert podcasts, and that mirage has been shattered by iOS 17 tweaks.
Amidst this gloom, there is a silver lining for 2024. Analysts say accurate analytics may have led to a resurgence in podcasting, albeit for a narrow range of creators, and revenue from it will trend upwards.
Source: Ferra
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