Wildberries has launched micro-lending company “VB Finance”, which will be part of the company’s fintech initiative. According to the Unified State Register of Legal Entities, the new company is registered in Moscow with an authorized capital of 10 million rubles. Financial technologies will be a priority for the Wildberries digital platform in the coming years, and VB Finance will offer lending services to merchants in the early stages of development.
Wildberries also plans to register 5 more subsidiaries (VB Fashion, VB Sport, VB Charm, VB Trend, VB Food), each of which will focus on developing specific types of business on the site. This step confirms the company’s strategic plans to diversify and expand key areas.
It should be noted that Wildberries already has its own bank, Wildberry Bank (formerly Standard Credit), which was acquired by its founder Tatyana Bakalchuk in February 2021. The creation of VB Finance becomes a coherent step in the integration of financial services into the Wildberries ecosystem.
Source: Ferra
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