Nikon has been a pioneer in this regard and currently offers mirrorless cameras with authentication technology to photojournalists and professionals. Sony will join the fray in spring 2024 and begin integrating the signature with firmware updates for three professional-grade cameras. Video compatibility is also on the horizon. Sony’s field-tested AP technology detects signatures and even identifies AI-generated content.
Canon is not sitting idle. We expect video captioning technology, as well as a caption-capable camera, to be available as early as 2024. They collaborate with media giants like Thomson Reuters and have even developed an app that recognizes photos taken by a person.
This arms race against deepfakes comes amid alarming developments in artificial intelligence’s ability to manipulate images. Chinese researchers have uncovered a system that creates 700,000 fake images every day. Fortunately, the fight against counterfeiting is multifaceted. Google places invisible watermarks on AI-generated images, Intel analyzes skin color variations to determine authenticity, and Hitachi fights online fraud with proprietary anti-counterfeiting technology.
So the next time you see a stunning photo online, remember that the truth may be just a digital signature away.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
