Closer fullscreen Instagram feed, is it a good idea?

Social network Instagram continues to take steps to remain one of the preferred options for users who want to share their multimedia creations with everyone. With direct competition from TikTok, many of the new options included are generally aimed not to lag behind in this regard. Well, one more person with the aforementioned purpose is known.

As reported by the company itself, a testing period opens, during which the change is made. to feed The idea of ​​users is to migrate to the one where the content is seen. Fullscreen, to enhance the content above anything else. So in this section, the goal is to be as similar to TikTok as possible, but not the same.

In fact, the company stated that this new design will bring the return of something that has been requested by users for a while: navigation bar changes at the bottom so that again in this place there are direct accesses to create content or access messages from your own. Implementation This is obviously a pretty big fix… and not bad at all.

Put more emphasis on content on Instagram

It is not the first time that the social network has tried to show the creations to the world. to feed Fullscreen. In May of this year there were some tests that were not particularly positive and therefore the idea was put aside and is now being revived. This is because the options – like comments – are hidden and everything is forced to appear in 9:16 ratio Instagram’s own

This resulted in low or straight white backgrounds appearing between content that didn’t fit anywhere (especially when converting from other formats). And therefore, everything was left unattractive. The truth is, all that seems to have changed now, as Instagram head Adam Mosseri explained. In this way, new version aims to be much more striking, efficient and adaptable We’ll have to see how things turn out.

change in interface

The new full screen will force the company to change the features available on Instagram. placing shortcuts at the top of the screen. Thus, the content creation button will no longer be as hidden as it used to be… This will make the Reels less important. But the truth is that this definitely suits users because most of them are not convinced where the “+” icon is placed.

In the meantime, it could lead to an increase in the number of original creations posted on Instagram, which the platform is always following with the aim of fighting TikTok by offering new options. In addition, all this announced by the company, professional content creators and advertisersbecause suggestions will appear sooner or later when showing full screen.