Microsoft’s rise is due to several factors. Its shares are up 57% in 2023, compared to 48%, outpacing Apple’s. This momentum will continue in 2024 and Microsoft shares will face smaller losses.
Resilient corporate spending has fueled the growth of Microsoft’s Azure cloud business and given it a head start over rivals like Alphabet (Google). Azure’s integration with artificial intelligence further strengthens its position, attracting customers looking for advanced cloud solutions.
Artificial intelligence also played a role. Microsoft’s broader commitment to AI goes beyond cloud computing, promising AI-powered improvements to its popular productivity and software offerings. The success of these improvements in the market will be a critical test in 2024 that could accelerate Microsoft’s rise to the top.
But in the meantime, Apple faces negative factors. A crowded market and increased competition in China has hindered the company’s growth, causing revenues to fall for four consecutive quarters from the previous year. These issues, combined with concerns about the smartphone market, cast a shadow over Apple’s future dominance.
Can Microsoft leverage AI’s strengths and exploit Apple’s weaknesses? Only time will tell who will own the crown.
Source: Ferra
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