Titled “Get Ready,” the video is reminiscent of the famous first iPhone commercial introduced to the world over 10 years ago.

In its latest video, Apple uses a lot of footage from popular movies and TV shows where characters wear glasses, helmets, and masks.

Examples include scenes from Up!, Ant-Man, Star Wars and Iron Man. These shots give off a cool and stylish impression; This is undoubtedly an important element in the promotion of Vision Pro.

The structure of the ad is reminiscent of the first iPhone commercial, using footage from movies and TV shows but featuring characters answering phone calls.

This technique was successful for the iPhone and apparently works great for the Vision Pro ad as well.

Let us remind you that pre-orders for Vision Pro will start on January 19, and the official release is planned for February 2. The price of the new product is $3499.

Source: Ferra

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