The effects of artificial intelligence in 2023 and its consequences in 2024

By Anderson Paulucci.

We live in a fluid world. Polish sociologist Zygmunt Bauman’s concept about how temporary and fragile social, economic and production relations are, full of constant transformations, uncertainties, speed and changes, also comes into play here.

It cannot be denied that the pandemic has irreversibly changed the global landscape when it comes to technological innovation, however, We will witness something much more impactful in 2023: the biggest turning point in this transformation since the internet age – we remember that before that we didn’t have mobile phones, social networks, Uber apps, Netflix or anything like that.

Experts such as Bill Gates underline that Artificial Intelligence (AI) will create an impact that rivals the arrival of the internet. If the last decade represents AI’s infancy, a period when it needs babysitters, learns to communicate, builds its own vocabulary, and develops its own creativity, then in 2023 we enter the pre-adolescent phase — a strange period, still a new one. He is a bit strange, constantly subject to many doubts and changes in behavior, does not always answer correctly.

In this scenario, companies have the opportunity to stand out, take the lead and be better prepared to manage uncertainties in a fluid and uncertain world. Looking back, we saw companies like: Emerging after the internet revolution, Apple, Amazon, Google, Meta and Nvidia have become global giants. and paves the way for countless others like Uber, iFood, and TikTok.

Looking to the future, we predict that the artificial intelligence wave will be even greater in 2024 with its transformative and accelerating effect. The advancement of artificial intelligence excitement, which doubles its capacity every six months, is in society, healthcare, companies, education and business in general.

As Artificial Intelligence enters its mature phase, demands for greater accountability arise regarding its use. Companies are leaving behind the innovation laboratory phase that we have been going through in recent years and are starting to look for returns on investment with greater caution. Competition will quickly push many organizations away from their competitors, leaving no time for procrastination.

To further illustrate these movements, while the NASDAQ index of the largest technology companies recorded a 16% decline in 2023, some companies stood out for important and relevant reasons.

For example, after investing more than $10 billion in OpenAI, Microsoft achieved 42% growth and significant returns on investments in the solution. While Mercado Livre emerges as one of Latin America’s largest technology companies, achieving nearly triple-digit growth in 2023, Brazil’s retail industry faces challenges.

Perhaps the company that has benefited most from the growth of artificial intelligence in the last three years, Nvidia has achieved a significant growth of 199% in 2023, becoming one of the 10 largest companies in the world.

To cope with the uncertainties that await us not only in 2024 but also in the future, companies will increasingly need to embrace a Data-Driven cultureIt is evolving into data-driven organizations powered by AI algorithms.

All industries and companies can benefit from this by predicting their AI strategies for this year, exploring the relevant ROIs for their businesses. But this is a driver It is an approach that should be driven directly by the C-Level, giving priority to tackling common challenges related to the subject matter skills of managers, clarity of business impact, cultural change and increased productivity, without fear of replacing human functions in organisations. .

Today’s big technologies, which were considered children a short time ago, are shaping the future of existing technologies. For this reason, Anticipating major changes may be the best way out and also the key to companies’ survival and professionals remain relevant during this already irreversible journey.

No return. Artificial Intelligence is a reality. In less than a decade, we will witness changes to the Internet as large or greater than we have seen in the last 30 years. We are riding the waves of transformation, and it is up to us to steer this process towards an increasingly technological and innovative future.

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Anderson Paulucci is the co-founder of Triggo.ai, a startup focused on accelerating the development of products and solutions for Data Analytics and Artificial Intelligence.