VimpelCom’s venture investment subsidiary Hive LLC acquired 9.235% of Eshopmedia to scale its AdTech business in the retail media sector. The parties did not disclose the amount of the transaction, Forbes writes.
The Eshopmedia team will not change and will continue working on existing tasks. In addition, the investments will be allocated to the development of a technological platform for the sale of advertising inventory of online stores; The company also plans to invest in marketing and sales.
Eshopmedia specializes in services in the retail media channel for e-commerce platforms. Ozon, SberMarket, Yandex Market, Apteka.ru, Detsky Mir, etc. work with him. His clients include Stada, L’Oreal, Unilever, Danone, Splat, Bionorica.
According to Rusprofile, Eshopmedia LLC appeared in 2020. Revenue in 2022 amounted to 39 million rubles, losses – 164 thousand rubles.
Over the past few months, the Hive structure has been actively investing in IT services in various areas:
- In November, the company received 10% of the startup Restik, which is developing a set of cloud services for restaurants and cafes. In the same month, the structure acquired 13.3% of the developer of a solution in the field of analysis of the emotional response of the audience, Candy Flip Robots.
- The company also owns 15.23% of the speech therapy platform Novator. In early December, it emerged that Hive had invested in test preparation service New School. The structure itself was established by Vympel Communications in 2022.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
