In 2023, sales of smart speakers in Russia increased by 1.5 times (65%). In January-November, 3.4 million of these devices were purchased. The average bill for smart speakers from domestic brands last year was 7,590 rubles, 7% more than in 2022, writes Vedomosti citing market participants.
Yandex was the leader in this segment with a market share of 79.4% in unit terms, followed by VKontakte with 7.6% and Sber with 5%. The most frequently purchased items on M.video-Eldorado were Yandex Light, Yandex Mini, Yandex Station 2, SberBoom Mini and VK Neo.
Among the main reasons for the growth of the smart speaker market, Infoline Analytics CEO Mikhail Burmistrov named the launch of new models, including cheaper ones.
According to analysts, the market is still far from saturation, so at least the current sales volume will be maintained this year. Some experts are confident that they will only grow.
Author:
Karina Pardaeva
Source: RB
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