Scientists have identified a relationship between the deterioration of search results and the increase in the number of SEO-optimized texts. These types of materials appear better in search queries, but their quality is much worse, according to the study.
Researchers at the University of Leipzig looked at the impact of a large amount of SEO-optimized text on the quality of Google search results. Scientists analyzed more than 7 thousand queries with reviews of various products in the search engines Google, DuckDuckGo and Bing.
SEO (search engine optimization) – writing texts in such a way that systems present them higher than non-optimized materials in search results. Recently, the number of texts of this type on the Internet has increased considerably.
Pages that rank higher in search results are better optimized for SEO and contain more links to partner sites (usually with an offer to buy a product), but their text content is significantly worse than that of pages without SEO optimization, according to the research results.
Search engines adjust their algorithms, but spammers adapt to them, scientists observed. Google said the study’s findings do not show the full picture of search performance.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
