This success highlights the significant growth and popularity of the platform among users who want to enjoy content without ads and with additional features.
The total number of subscribers would be slightly lower if trial subscriptions were included, but this does not diminish YouTube’s achievements as a major player in the digital subscription market.
Since the launch of paid YouTube Premium nearly nine years ago, subscriptions have become a crucial source of revenue for Google, contributing significantly to its total subscription revenue reaching $15 billion by 2023.
The company’s services offer users not only ad-free browsing, but also high-quality playback, background playback, and the ability to download content for offline viewing.
Source: Ferra
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