Yandex announced plans to close the deal to buy the technology platform of advertising service eLama in mid-2024. Initially, the company expected to complete it in the second quarter of 2022 following FAS approval.
The technology company said in a statement that the necessary approvals have not yet been obtained.
“The company will continue developing the platform under the same brand. eLama customers will retain access to all the tools they already know and will receive new opportunities,” Yandex said.
As a result of the transaction, the technology platform and team will move to Yandex. The eLama service will reportedly receive additional business development and scaling opportunities.
The eLama platform allows you to configure, place and optimize advertising campaigns on the Internet. With its help, you can run advertising on 19 systems, including Yandex, VK and Telegram.
Yandex first announced a deal with eLama in January 2022.
Author:
Anastasia Marina
Source: RB
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