Yandex announced plans to close the deal to buy the technology platform of advertising service eLama in mid-2024. Initially, the company expected to complete it in the second quarter of 2022 following FAS approval.

Yandex announced plans to close the deal to buy the eLama advertising service in summer 2024

The technology company said in a statement that the necessary approvals have not yet been obtained.

“The company will continue developing the platform under the same brand. eLama customers will retain access to all the tools they already know and will receive new opportunities,” Yandex said.

As a result of the transaction, the technology platform and team will move to Yandex. The eLama service will reportedly receive additional business development and scaling opportunities.

The eLama platform allows you to configure, place and optimize advertising campaigns on the Internet. With its help, you can run advertising on 19 systems, including Yandex, VK and Telegram.

Yandex first announced a deal with eLama in January 2022.

RB.RU recommends the best digital solution providers for your business: click here


Anastasia Marina

Source: RB

Previous articleTaylor Swift asks student to stop publicizing how polluting his private jet flights are
Next article10 cool things on Yandex Market that everyone missed. For example, a heated lunch box
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.


Please enter your comment!
Please enter your name here