Tinder owner sued for ‘addicting and financially exploiting users’

Match Group, which is responsible for popular dating apps such as Tinder, OkCupid and Hinge, has become the target of a lawsuit in the United States. The lawsuit alleges The company harms users of these platforms and profits from promises about relationships.

A class action lawsuit filed by six people from different parts of the country complained about the actions of the service owner.

Text, company While it promises the user to make an appointment, it also makes them addicted to a gamified system established by algorithms.

Lawyers handling the case request cash compensation on behalf of users, would have already spent a lot of money on paid services of the apps. Also process demands HE Launch of Match Group advertising campaign about “Addictive Nature” dating apps.

What does the lawsuit filed against Tinder say?

According to the lawsuit, the company’s dating apps “Addictive, game-based design features” What “traps the user in an endless cycle of pay to play“R” This is an approach that prioritizes profit over marketing promises.

Also apps are blamed practically forces the purchase of paid features by providing very advantageous benefits to these users.

“Just as pigeons can be conditioned to peck at certain times, users can be conditioned to scroll endlessly,” the lawsuit says, also citing the high ghosting rate and failures to win over a person through the platform.

In a note posted to the NPR website, a Match Group spokesperson called the action “ridiculous and without any basis.”

The company’s business model is not based on advertising or engagement metrics, but rather on “actively placing people in meetups every day and outside of apps,” the statement said. There is currently no set date for the case to be heard in court.