The Vsesmart store chain (part of the Fplus holding company) will open between 30 and 50 points of sale of Chinese Tecno electronic products and five complete brand stores of the supplier by 2025. Market participants estimate investments in the development of such a network at 350-400 million rubles, writes Kommersant.
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The program begins in the second half of the year. Your participants will be helped to decorate points of sale in a uniform style and organize a brand corner. They will also receive support in marketing, training, priority deliveries and financial services.
According to Vsesmart, the Tecno brand in 2023 ranked second in smartphone sales in Russia with a 16% share in the category, and in the first two months of 2024 it grew to 18.5%.
Experts point out that the number of single-brand electronics stores may exceed the 2021 figure, which will ultimately increase the cost of renting premises in shopping centers.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
