In Russia, the number of sports franchise deals increased by 37% and partnership deals were closed by 14% more. The segment is mainly interested in regional investors who are betting on opening small studios. At the same time, the margins of this business in the country remain low, Kommersant notes.
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The director of the National Fitness Community (NFS), Elena Silina, believes that in 2024 the number of franchise agreements concluded will increase by 14% year-on-year compared to 9% last year.
According to her, now 45% of clubs operate in Moscow and the Moscow region, 14% in St. Petersburg, 21% in other cities with a population of more than a million, 19% in cities with a population of 500 thousand or more.
The initial lump sum when opening a club is 1.5 to 2 million rubles on average; Regularly paid royalties can be 7-10% of gross revenue or be fixed, said Olga Kiseleva, head of the Association of Fitness Industry Operators.
FitnessData analyst Svetlana Kalina noted that the average investment when opening a gym franchise is 25 million rubles, and a studio – 4.3 million rubles. At the same time, the profitability of the fitness business remains low: according to the NFS, it amounts to 7%, although before the pandemic it was 15-20%.
Author:
Karina Pardaeva
Source: RB
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