Search value is a type of SEO for TikTok. This means how relevant the creator’s content is to what users are searching for in the app. TikTok recommends creators use the Creator Search Insights tool to analyze trending queries.
This tool provides video ideas that the creator can make based on personal and public data. Additionally, TikTok emphasizes that this metric encourages the creation of videos that meet business needs.
The focus on content related to “search queries” also shows that the platform takes itself seriously as a search engine. An Adobe study found that two in five Americans use TikTok as their search engine, and one in ten Gen Z users would choose TikTok over Google.
Source: Ferra
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