The research company Mediascope has taught how Russians use foreign social networks after blocking.
Yes, on Instagram(belongs to Meta, which was declared extremist and banned in Russia) on average, 6.8 million Russians over 12 years old logged in at least once a day. In 2022, this figure was 38.4 million people. Consequently, the active audience decreased by 5.7 times.
Similar indicator Facebook (also belongs to Meta, banned in the Russian Federation) over the same period the number of people fell 6.5 times – from 8.9 million to 1.4 million.
Roskomnadzor blocked Facebook on March 4, 2022, Instagram on March 14.
Experts note that Russians who left social networks switched to Zen and Telegram. Users began to spend 57% more time on Telegram over these 2 years: 44 minutes per day. The “A” indicator for “Zen” increased by 25%, to 25 minutes a day. [Ведомости]
Source: Iphones RU
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