According to research by Edna, 23% of Internet users do not log in to an online store due to the lack of a convenient login method. After the ban on the authorization of Russian websites through foreign services, the company’s work became more complicated: it had to remove this option, which was convenient for many users.
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Many Russian Internet users (23%) refuse to log in to online stores and Internet resources due to the lack of a convenient authorization method. This is stated in a study carried out by digital communication expert Edna.
Users also “abandon” sites when presented with complex password requirements (13%), while 40% of respondents often forget and reset such passwords.
“Logging in with a password is not always convenient, since you need to remember dozens of numbers for different services. This complicates the situation and creates an additional barrier in the customer journey,” said Alexander Dubrovin, business partner at edna.
After the ban on authorization, including through Google ID and Apple ID, introduced on December 1, 2023, companies began to introduce new authorization methods. 27% of respondents said they find it more convenient to log in using an SMS code, 23% prefer email, and one in five prefer biometrics.
The study was based on a survey of 1,890 people.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
