Although Roku TVs currently display ads on their home screens and some of their channels, content viewed through external devices such as game consoles or players remains ad-free. This patent hints at a system that could change that.

The patent describes technology that detects pauses in content connected via HDMI. It searches for static images, silences them, pauses icons, and even pause signals from remote controls. Once a pause is detected, the system analyzes the image and sends data about it to the advertising network. This data may be used to serve “relevant advertising” alongside suspended content.

True, patents do not guarantee implementation. But this is still not the best “call”.

Source: Ferra

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